REVShare, television’s largest cost-per-action advertising network, increases its broad reach to Latino Markets

TEMECULA, Calif. -- May 29, 2008 -- REVShare®, the leading Cost-per-Action (CPA) television advertising network, has announced the company is gearing up to expand its distribution to Hispanic markets.

“We see great benefits in employing our CPA Model with partners in the Spanish language marketplace, and are adding staff with knowledge and experience on that front,” said Adam Warren, Vice President Network. “Our network makes it easier for advertisers, and agencies to utilize the media preferred by the U.S. Hispanic consumer.”

REVShare, which recently added several bilingual media representatives, has built a network that includes more than 150 Spanish language television partnerships, covering broadcast, local, and national network penetration. With the nation’s largest Spanish CPA advertising network, REVShare penetrates up to 90 percent of Latino households with fully accountable media that caters to Brand-Hybrid and Direct to Consumer advertisers.

By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. Hispanic market's buying power, which has steadily grown over the years, is reportedly expected to reach $1.2 trillion.
CPA based advertising is a performance-based solution for advertisers and agencies to benefit from direct accountability of spending. 

REVShare’s network is a paradigm shift in the way television provides advertisers accountability due to media being paid for on a consumer response basis only, which mitigates effects of technologies such as digital video recorders (DVRs), and makes television advertising more widely attainable.

About REVShare:
Founded in 1989, privately-held REVShare® specializes in Cost–per–Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.